According to Nikkei Asia, production will tumble to “end of production” levels, with November orders expected to drop to less than 10 per cent of September’s volumes.

The move comes only weeks after Job’s Mob brought the iPhone Air to China, where one survey suggested there is “virtually no demand for iPhone Air,” with most buyers opting for other iPhone 17 models instead.

It all sounds rather familiar. When Samsung canned next year’s S26 Edge following poor sales of the S25 Edge, many thought it was just a Samsung problem. But it now looks more like a global indifference to skinny phones. The same fate befell the miniature smartphones when Job’s Mob flogged the iPhone 12 Mini and 13 Mini to loud sounding yawns from consumers.

Launched in September at $999, the iPhone Air is 5.6mm thick with a titanium frame and marketed as the company’s lightest iPhone since the 12 Mini. It sports the same 48-megapixel camera as the iPhone 17 and 17 Pro and claims “all-day battery life,” though users can shell out another $99 for a MagSafe battery pack to stretch runtime to 40 hours.

Despite its lacklustre reception, Job’s Mob still lists the iPhone Air as available for immediate delivery in all colours, while other models are facing shipping delays of up to three weeks. Or users can get a proper phone which does the same thing for half the money.